What is the minimum media budget you work with?

Programmes typically start at a level where statistically meaningful testing is possible. We will tell you honestly if your budget is better spent elsewhere first.

Do you charge a percentage of ad spend?

No. We charge a fixed management fee so our incentive is efficiency and pipeline quality, not budget inflation.

How quickly will we see results?

Initial efficiency gains usually appear in weeks four to six. Meaningful CPQL improvement and scaling decisions land in months two to three.

Who produces the ad creative?

Our creative studio, using AI-accelerated production, so testing volume is not limited by design capacity.

Can you fix our existing campaigns or must you rebuild?

We audit first. Where account structure and history hold value we optimise; where the foundation is broken, rebuilding is faster and cheaper.

How do you define a qualified lead?

Jointly with your sales team during Discover, encoded into scoring rules and fed back to the platforms as offline conversions.

Do you handle landing pages too?

Yes. Message-matched pages are part of the scope and are optimised continuously through structured testing.

Which channels do you recommend?

Whichever match your buyer's behaviour and deal economics. We prioritise capture of existing intent before investing in demand creation.

How does attribution actually work?

Every lead carries source data into the CRM. Won revenue is imported back into the ad platforms, so bidding optimises toward closed business.

Do we own the ad accounts?

Always. We work inside your accounts, and access is yours to revoke at any point.

What reporting will we receive?

A live dashboard plus a monthly review covering spend, CPQL, pipeline, win rate, ROAS and the next optimisation plan.

Can you support product launches with tight timelines?

Yes. Rapid creative production and pre-built campaign templates let us launch a tested structure within days.

Performance Marketing

Paid media managed as a revenue system

Clicks are not the product. We build full-funnel acquisition: intent-mapped campaigns, AI-accelerated creative testing, conversion-engineered landing pages and attribution that reports cost per qualified opportunity, not cost per click.

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CPQL

The metric we optimise

Weekly

Creative test cycles

Full-funnel

Attribution model

System map

Live

Performance Marketing

01Demand and intent mapping
02Channel and budget architecture
03AI creative testing engine
04Landing page optimisation
05Retargeting and lifecycle
06Pipeline attribution reporting

OutcomeMeasurable, compounding growth

What is quietly costing you growth

The patterns we see before every performance marketing engagement, and the revenue they hold back.

Rising costs, flat returns

Auction inflation eats margin while conversion rates stay still, because optimisation stops at the click.

Leads sales will not touch

Volume targets deliver unqualified enquiries, and the pipeline conversation becomes an argument between teams.

Traffic sent to weak pages

Strong campaigns land on generic pages with no message match, wasting the most expensive part of the funnel.

Creative that never gets tested

One or two ad variants run for months. Without volume testing, the winning angle is never found.

Attribution nobody trusts

Platform-reported conversions contradict the CRM, so budget decisions default to gut feel.

No lifecycle beyond the first click

No retargeting logic, no nurture, no reactivation, so all demand not ready today is lost permanently.

One connected system instead of a stack of deliverables

We connect media to pipeline. Campaigns are structured around buyer intent, creative is produced and tested at volume by our studio, landing pages are optimised continuously, and every currency unit is traced to an outcome in your CRM.

Intent-first architecture

Budget follows demand stage, capture, create and reactivate, with distinct offers, creative and measurement for each.

AI creative velocity

Dozens of governed variants per cycle, generated and iterated quickly, so winning angles are found in weeks not quarters.

Closed-loop attribution

Offline conversion imports feed real pipeline value back into the platforms, so bidding optimises toward revenue.

Workflow

1
Account and funnel audit
2
Intent and offer mapping
3
Campaign and creative build
4
Launch and test cycles
5
Scale profitable segments

Everything inside the engagement

Scoped as a system with clear owners, review gates and outputs you keep.

Google Ads

Search, Performance Max, Shopping and Demand Gen with rigorous negative keyword and query governance.

Meta Ads

Full-funnel prospecting and retargeting on Facebook and Instagram with creative-led scaling.

LinkedIn Ads

ABM audiences, lead gen forms, document ads and sequenced messaging for enterprise buyers.

YouTube Ads

Video prospecting and retargeting with hook testing and view-through measurement.

Retargeting & lifecycle

Segmented audiences by intent depth, plus reactivation of dormant pipeline and closed-lost.

Landing page optimisation

Message-matched pages, structured tests and continuous conversion improvement.

Conversion rate optimisation

Hypothesis-led experimentation across forms, offers, pricing presentation and social proof.

Offer strategy

Lead magnets, assessments, demos and consultations designed for each stage of buying intent.

Reporting & attribution

A single dashboard reporting spend, CPQL, pipeline, win rate and blended ROAS.

The AiGnifier Growth Operating System™

Our process from discovery to scale

Eight disciplined stages. Every engagement runs the same operating method, so progress is predictable and auditable.

Discover

Audit the current state: market, competitors, funnel, data and internal workflows. Evidence before opinion.

Define

Fix the strategy, positioning, audience, success metrics and the commercial case for every workstream.

Design

Architect the system: narrative, experience, creative and the AI workflows that will run it day to day.

Deploy

Build and launch with governance, QA and human review gates. Nothing ships without an owner and a metric.

Drive

Activate demand. Campaigns, agents and distribution run in production against agreed pipeline targets.

Measure

One attribution layer for traffic, pipeline, conversion, cost and hours saved. No vanity metrics.

Optimize

Continuous improvement sprints informed by live data and AI analysis of what is actually converting.

Scale

Compound what works, more markets, more channels, more automation, without proportional headcount.

Outcomes the board can measure

We report in pipeline, cost and hours reclaimed, the language your leadership team already uses.

Lower cost per qualified lead

Typical result within two optimisation quarters.

0.0x

Return on ad spend

Measured on CRM revenue, not platform-reported conversions.

0.0x

Landing page conversion

After message match and structured testing.

Sales-accepted lead rate

Up from typical mid-thirties before qualification logic.

Predictable, scalable acquisition with a known cost per opportunity

Media budget concentrated on segments that actually close

Sales and marketing aligned on one definition of a qualified lead

Faster learning cycles from higher creative test volume

Reduced reliance on any single channel or platform algorithm

Board-ready reporting that links spend directly to revenue

Technology stack

The tools running behind this service

Governed, interoperable and selected for reliability, not novelty.

Google Ads

Search, PMax and Demand Gen campaign delivery.

B2B industrial equipment supplier

Significant monthly spend generating high lead volume that sales largely ignored. No offline conversion tracking meant platforms optimised toward the cheapest, least qualified enquiries.

Before

Cost per qualified lead of Rs 34,000
31% sales-accepted lead rate
Two ad variants live per campaign
Platform-reported ROAS only

After

Cost per qualified lead of Rs 19,000
64% sales-accepted lead rate
24 governed creative variants per cycle
CRM-verified revenue attribution

Lower CPQL

0.0x

Sales-accepted leads

0.0x

Verified ROAS

Higher win rate

“For the first time our sales team asks for more leads instead of complaining about them.”

Commercial Director, industrial equipment supplier

Questions

Performance Marketing answered

Everything decision-makers ask us before committing to an engagement.

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30-minute working session. You leave with a growth system map, whether we work together or not.