Social Media Growth
Social that builds pipeline, not applause
Followers do not appear on the P&L. We run social as a demand system: a governed content engine, platform-native formats, community operations and attribution back to booked meetings and revenue.
6 channels
Managed as one system
3x
Publishing velocity
Weekly
Performance reviews
System map
LiveSocial Media Growth
- 01Audience and channel strategy
- 02AI-assisted content engine
- 03Editorial calendar and approvals
- 04Platform-native publishing
- 05Community and inbound response
- 06Pipeline attribution reporting
What is quietly costing you growth
The patterns we see before every social media growth engagement, and the revenue they hold back.
Posting without pipeline
Consistent output, no commercial return. Activity is measured in posts published rather than meetings created.
The content treadmill
Every week starts from zero. Without a repeatable engine, quality depends on whoever has time that day.
Corporate voice nobody follows
Sanitised, committee-approved posts that no buyer saves, shares or acts on.
Community left unattended
Comments and DMs go unanswered for days, so warm intent cools before sales ever sees it.
AI slop at scale
Ungoverned AI content floods feeds with generic posts that damage authority faster than silence would.
No editorial discipline
Reactive posting means no narrative arc, no campaign sequencing and no compounding of themes over time.
One connected system instead of a stack of deliverables
We build a content engine grounded in your brand knowledge base, then operate it: research, production, scheduling, community response and reporting, with strategists reviewing every commercially sensitive output.
Governed AI production
Agents draft from your approved narrative and proof library. Humans edit for judgment, nuance and claims, never from a blank page.
Editorial operating rhythm
A rolling calendar with campaign arcs, executive voices and reactive slots, planned a month ahead and reviewed weekly.
Community as a channel
Structured response playbooks turn comments and DMs into qualified conversations routed straight to your CRM.
Workflow
- 1
Channel and audience audit
- 2
Content pillars and calendar
- 3
AI-assisted production
- 4
Publishing and community ops
- 5
Attribution and optimisation
Everything inside the engagement
Scoped as a system with clear owners, review gates and outputs you keep.
LinkedIn growth
Company and executive presence, thought leadership cadence, engagement pods and social selling enablement for sales teams.
Reels, carousels, stories and grid strategy designed for reach, saves and profile-to-enquiry conversion.
Page management, community groups, local presence and demand capture for consumer and SME audiences.
Broadcast lists, catalogue setup, automated replies and conversational funnels that convert in-thread.
YouTube
Long-form and Shorts strategy, scripting, thumbnail systems and search-optimised metadata.
Threads & emerging channels
Fast experimentation on emerging platforms with clear kill criteria so budget follows evidence.
Content calendar
Monthly editorial planning, approval workflow, scheduling and version control across every channel.
Community management
Daily monitoring, response playbooks, escalation paths and sentiment tracking with weekly summaries.
Creative production
Design, motion, AI imagery, captions and platform-native edits produced in-house by our creative studio.
The AiGnifier Growth Operating System™
Our process from discovery to scale
Eight disciplined stages. Every engagement runs the same operating method, so progress is predictable and auditable.
Discover
Audit the current state: market, competitors, funnel, data and internal workflows. Evidence before opinion.
Define
Fix the strategy, positioning, audience, success metrics and the commercial case for every workstream.
Design
Architect the system: narrative, experience, creative and the AI workflows that will run it day to day.
Deploy
Build and launch with governance, QA and human review gates. Nothing ships without an owner and a metric.
Drive
Activate demand. Campaigns, agents and distribution run in production against agreed pipeline targets.
Measure
One attribution layer for traffic, pipeline, conversion, cost and hours saved. No vanity metrics.
Optimize
Continuous improvement sprints informed by live data and AI analysis of what is actually converting.
Scale
Compound what works, more markets, more channels, more automation, without proportional headcount.
Outcomes the board can measure
We report in pipeline, cost and hours reclaimed, the language your leadership team already uses.
0.0x
Engaged reach
Reach from accounts that match your ICP, not vanity impressions.
0x
Publishing velocity
Same team, more output, higher consistency.
0%
Inbound share of pipeline
Social-influenced opportunities as a share of total.
0 hrs/wk
Team time reclaimed
Production and scheduling handled end to end.
A repeatable content engine that no longer depends on one person
Executive visibility that opens doors sales cannot open cold
Inbound conversations from buyers already familiar with your thinking
Lower paid media costs as organic authority compounds
Faster response to warm intent in comments and DMs
Social reporting your CFO can actually interpret
Technology stack
The tools running behind this service
Governed, interoperable and selected for reliability, not novelty.
OpenAI
Ideation, drafting and platform-native rewriting.
Claude
Long-form thought leadership in the executive voice.
Gemini
Trend monitoring and real-time topic grounding.
Runway
Generative video for Reels, Shorts and campaign film.
ElevenLabs
Voiceover for short-form and localisation.
HeyGen
Avatar video for scaled executive content.
n8n
Publishing, listening and CRM handoff automation.
Metricool
Scheduling, benchmarking and channel analytics.
Regional professional services firm
Deep expertise, near-zero market visibility. Partners posted sporadically, referrals were the only pipeline source, and growth was capped by network size.
Before
- Two posts per month across all channels
- 1,900 LinkedIn followers, minimal engagement
- 100% of pipeline from personal referrals
- No process for handling inbound comments
After
- Twenty governed posts per month across four channels
- 18,400 LinkedIn followers with active ICP engagement
- 38% of pipeline sourced from social
- Same-day response playbook feeding the CRM
0%
Audience growth
0.0x
Qualified enquiries
0%
Pipeline from social
0.0x
Return on retainer
“Prospects now arrive already convinced. Our partners spend their time closing instead of explaining who we are.”
Questions
Social Media Growth answered
Everything decision-makers ask us before committing to an engagement.
From Brand to Benchmark
Ready to Build an Intelligent Growth System?
Stop buying disconnected services. Start building a scalable AI-powered business with one team accountable for brand, systems and revenue.
30-minute working session. You leave with a growth system map, whether we work together or not.